Buyers Shop on LOGIC and Buy on EMOTION?
I am constantly experiencing this phenomenon. People are always coming to me with a detailed criteria list of their “must haves” and then a home that feels good sends that criteria right out the window!
This dynamic brings into focus how vital it is to properly prepare your home for sale. Buyers form an opinion within the first 7-10 seconds of arrival. There is no second chance to make a great first impression. The presentation of your home must capture the buyers’ attention. When they emotionally (and mentally) connect to the space they will start to move right in!
Top 4 ways to hook the top buyers?
• Elbow Grease:
Deep cleaning prior to listing and keeping it that way while on the market lends attention to the details we all occasionally overlook in our busy day to day lives.
• Removal of personal items:
Buyers want to picture themselves in a home surrounded by their vision of comfort and style. A clean slate allows them to imagine their future selves settling in.
• Define a room and its purpose:
Buyers want to be led visually. How you set the room will add perceived value and maximize the use of your home’s square footage.
• Neutral paint:
The hot pink walls that were the perfect complement to your daughter’s personality may turn off perspective buyers with a house full of boys. Neutral colors will give them flexibility and appeal to the majority of folks who want a blank canvas as a backdrop for their personal design flair.
Ready to take it up a notch?
Have your home professionally staged. Staging defines the purpose of rooms, assists buyers to see the potential of awkward spaces and helps buyers emotionally connect to your home. Given that people make snap decisions when presented with your listing creating a great first impression is paramount. Key statistics show that staged homes spend 83% less time on the market and staging returns up to 600% of the money invested!
At the Buckley Group we are fanatics when it comes to presentation. Vignette staging of our listings on both the sales and leasing sides is a baseline standard. Time is money in our world so the quick turnaround puts money right back into our clients pockets!
I am constantly experiencing this phenomenon. People are always coming to me with a detailed criteria list of their “must haves” and then a home that feels good sends that criteria right out the window!
This dynamic brings into focus how vital it is to properly prepare your home for sale. Buyers form an opinion within the first 7-10 seconds of arrival. There is no second chance to make a great first impression. The presentation of your home must capture the buyers’ attention. When they emotionally (and mentally) connect to the space they will start to move right in!
Top 4 ways to hook the top buyers?
• Elbow Grease:
Deep cleaning prior to listing and keeping it that way while on the market lends attention to the details we all occasionally overlook in our busy day to day lives.
• Removal of personal items:
Buyers want to picture themselves in a home surrounded by their vision of comfort and style. A clean slate allows them to imagine their future selves settling in.
• Define a room and its purpose:
Buyers want to be led visually. How you set the room will add perceived value and maximize the use of your home’s square footage.
• Neutral paint:
The hot pink walls that were the perfect complement to your daughter’s personality may turn off perspective buyers with a house full of boys. Neutral colors will give them flexibility and appeal to the majority of folks who want a blank canvas as a backdrop for their personal design flair.
Ready to take it up a notch?
Have your home professionally staged. Staging defines the purpose of rooms, assists buyers to see the potential of awkward spaces and helps buyers emotionally connect to your home. Given that people make snap decisions when presented with your listing creating a great first impression is paramount. Key statistics show that staged homes spend 83% less time on the market and staging returns up to 600% of the money invested!
At the Buckley Group we are fanatics when it comes to presentation. Vignette staging of our listings on both the sales and leasing sides is a baseline standard. Time is money in our world so the quick turnaround puts money right back into our clients pockets!
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